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DP Rebecca Shepherd
Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups
Assessing the Impact of Digital Technologies on Retail Consumer Decision-Making Among Underserved Groups

About the Project This PhD project investigates the influence of digital technologies on consumer decision-making in the retail sector, with a primary focus on underserved groups, e.g., older individuals, people … Read More Read More

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DP Rebecca Shepherd
Virtual Engagement: The Impact of Avatars on Metaverse Retailing
Virtual Engagement: The Impact of Avatars on Metaverse Retailing

About the Project In 2020, the Metaverse was valued globally at US$487 billion, encompassing gaming, social media, live entertainment, and gaming/Virtual reality (VR)/Augmented reality (AR) (Bloomberg, 2021), with projections to … Read More Read More

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DP Rebecca Shepherd
Consumer dependency on ChatGPT and its impact on their wellbeing
Consumer dependency on ChatGPT and its impact on their wellbeing

About the Project The advent of conversational artificial intelligence (AI) platforms, particularly ChatGPT, represents a significant evolution in the way information is accessed and decisions are made in our daily … Read More Read More

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DP Enrique Lewis
Digital Foreign Market Entry Strategies
Digital Foreign Market Entry Strategies

About the Project With the advancement in technology and increased digital platforms to conduct global business, firms are enriched with a range of choices when it comes to foreign market … Read More Read More

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DP Roberto Rmirez
Unravelling the challenges faced by refugees in Nottingham when accessing mental health support to enhance support and foster integration
Unravelling the challenges faced by refugees in Nottingham when accessing mental health support to enhance support and foster integration

About the Project About the project: The global refugee and asylum seeker (RAS) crisis continues to escalate, with the United Nations Refugee Agency (UNHCR) reporting a record 122.6 million displaced … Read More Read More

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DP Rozy Young
Examining the Cultural, Material, and Organizational Dynamics of Underground Psychedelic-Assisted Therapy
Examining the Cultural, Material, and Organizational Dynamics of Underground Psychedelic-Assisted Therapy

About the Project As interest in psychedelics for therapeutic use grows, governments, scientists, media, and businesses are paying increasing attention to the mental health benefits of substances such as psilocybin, … Read More Read More

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